When initially looking at this question, I felt that using a Survey Monkey to gauge my audience's overall reaction to my final edit would be a step in the right direction, and so I posted the survey that I had created on Facebook hoping that I would get a more varied response. When making my survey, I felt that it was important to include images of my final digipak, my final magazine advertisement, and my final edit. This was an important aspect to me, as I wanted to ensure that the audience knew exactly what they were responding to, and that they could simply scroll up to compare products.
I left the link for a couple of days, but after receiving ten responses, I was happy to begin analysing as I figured interest would die down as the link got older. My first thoughts when I saw the results of my survey were that I had managed to capture a good chunk of my audience, due to there being an equal amount of male and female respondents. I also felt that the age range was good as in my earlier audience survey, I managed to see that I was aiming my video at young adults with ages ranging from 16-21. I feel that the quantity of respondents aged 17-18 is good as it's pretty much in the middle of the range I had found.
My next question was a true test of whether my product used conventions correctly. Should the audience feedback suggest that my video belonged to any other genre than Indie, I would have known that I had included the wrong types of mise-en-scene and cinematography. However, upon collecting the results, it was a very positive response with the majority of my audience identifying the genre correctly, as 'Indie'. This in turn confirmed that I had used the conventions of indie music videos, in a way which allowed the audience to identify the genre.
Other aspects of my video that I felt were important was the mise-en-scene and, more specifically, the costumes. I felt that the opinion of my audience would be highly valuable here, as it would allow me to see whether my representation of an indie artist was an accurate one in the eyes of others. When questioning about how the clothing suited the genre, a high percentage of respondents acknowledged the use of denim and checked materials as a trait of the indie genre. However, without the previous information I had gathered from them regarding what they would expect to see in the video, I may not have chosen to dress my artists in denim and darker clothing. In light of this, I feel that I learnt something about the genre which in turn helped me to create my music video with the correct costumes. The also used the knowledge I had acquired about the expected locations in order to choose where to film my music video. This clearly worked well, as my audience recognised the use of urban settings and town as indie features.
On top of using Survey Monkey to gain knowledge about the thoughts and feelings of my target audience, I also directly messaged them. Through Facebook, I chose to message individuals aged between 16-21 in order to get a more personal response. Below are some of the responses I collected -
From these responses there were some very crucial points that I felt were established. Firstly, that the mise-en-scene (setting, props, costumes, casting), suited the genre very well, with members of the audience identifying clothes, and the smoking shots as conventional within the indie genre. However, this being said, I do agree that there are too many shots of the male protagonist smoking, and if I were to reshoot the video in the future, this is an aspect I would be most likely to change. I was also able to conclude that the use of cinematography made my video more interesting to watch, especially with regards to the more abstract shots and the point of view shots. It could perhaps be said that the point of view shots add to the narrative positively, and help with it's development as it's placing the audience in the shoes of the protagonist. Moreover, the use of establishing shots and abstract shots such as the lights which have darker tones also add to the narrative due to the way they are rhythmically edited in, a point which is made by the first individual I asked about the video.
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